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If your company is moving parts of its business to the cloud, you’re probably realizing that it’s not all that simple. Working with many cloud service providers means managing multiple relationships. In fact, if you’re trying to save money or gain efficiency, you’ll have more success if you have a little help ensuring that you get what you pay for – and maybe a little bit more. Most enterprises are already negotiating multiple contracts with multiple cloud service providers. And multiple contracts mean multiple payments, multiple passwords, multiple data streams, and multiple providers to check up on. That leads to questions about how you make those services work together, or how you unify all your efforts so you can get maximum effectiveness and efficiency. Enter the Cloud Services Brokerage, or CSB. A cloud services brokerage is a third party company that adds value to cloud services on behalf of cloud service consumers. Their goal is to make the service more specific to a company, or to integrate or aggregate services, to enhance their security, or to do anything which adds a significant layer of value (i.e. capabilities) to the original cloud services being offered. A CSB can make cloud services more valuable because they work closely with cloud providers to get price breaks or access to more information about how a service works. In addition, they have more experience working with multiple providers and across many consumer scenarios. Instead of spending time and money to address these problems internally, consumers can leverage solutions offered by CSBs that allow organizations to focus on other pressing business needs instead. A viable CSB provider can make it less expensive, easier, safer and more productive for companies to navigate, integrate, consume and extend cloud services, particularly when they span multiple, diverse cloud services providers.
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A CSB is what gets the consumer out of the “between a rock and a hard place” problem of not having to become an expert in the details of how a cloud service is delivered, but also not wanting to simply take the cloud provider’s word completely on faith for how things should work. CSBs also can step in and do triage when a set of cloud services running in your organization has a problem. Cloud service providers may say that the problem is somewhere other than with them. CSBs can work to minimize these situations by working closely with each provider, isolating your organization from the problem. For some organizations, the role of the IT department may even shift to become a broker for use of cloud services. They will ensure that users of cloud services are not signing duplicate contracts and that when a SaaS solution needs to be integrated with other business systems that someone is there to help. Sound compelling? Think about it. As IT staff loses systems and software to manage, brokerage becomes the natural evolution for their role in the organization. So whether you rely on an external CSB or start looking for one in-house, it’s important to recognize that CSBs must be part of your company’s cloud equation for maximum results. Otherwise, the benefits you realize from moving services outside the organization may very well be hampered by the mess created inside.
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Defined Gartner believes that cloud service brokers (CSBs) are one of the most necessary and attainable opportunities for service providers, distributors and enterprise IT organizations. CSBs will broker relationships between a service consumer and multiple cloud providers. "The future of cloud computing will be permeated with the notion of brokers negotiating relationships between providers of cloud services and the service customers. In this context, a broker might be software, appliances, platforms or suites of technologies that enhance the base services available through the cloud. Enhancements will include managing access to these services, providing greater security or even creating completely new services." (Source: Gartner: "Cloud Consumers Need Brokerages to Unlock the Potential of Cloud Services")  The
CSB model provides an architectural, business and IT operations model for enabling, delivering and managing different cloud
services within a federated and consistent provisioning, billing, security, administration and support framework. For enterprises,
this model will enable them to unify cloud services management so they can speed up innovation, collaborate on a global scale,
reduce operational costs and grow their bottom line. Jamcracker - a 'Cool Vendor' in CSB EnablementJamcracker's cloud aggregation platform enables service providers, technology providers, and enterprise IT organizations to operate their own cloud service brokerages. They can aggregate a wide array of pre-integrated cloud services and on-board their own, and deliver them to their customers, through their channel partners or to their employees.
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Businesses are recognizing the benefits of cloud computing but are often wary of handing over their prized applications to public clouds for fear of insufficient security and lack of direct control, particularly with public clouds. This has spawned a host of cloud brokers to serve as intermediaries between end users and cloud providers. (Read more about this topic in Gartner defines three opportunities for cloud brokers: * Cloud Service Intermediation: Building services atop an existing cloud platform, such as additional security or management capabilities. * Aggregation: Deploying customer services over multiple cloud platforms. * Cloud Service Arbitrage: Brokers supply flexibility and “opportunistic choices” – and foster competition between clouds. To help you determine which cloud broker fits your needs, we’ve pulled together a list of cloud brokers and open source cloud management projects (in alphabetical order) with a brief description of their offerings. We will continue to update this list as new suppliers come on board. Have we missed someone? Send us your feedback. CloudKick CloudSwitch CohesiveFT DeltaCloud enStratusEnStratus offers a cloud management platform for enterprise applications running on Amazon and Rackspace clouds. In addition to offering the usual configuration and monitoring of cloud resources, enStratus claims its security architecture offers up to six nines of availability. All customer data is stored on enStratus’ servers running on redundant virtualized environments on dedicated physical servers. The data centers are located in downtown Minneapolis. EnStratus operates three VLANs; two house the Web console, Web services, and provisioning systems, and are accessible from the public Internet. A third houses customer credentials and is not addressable from the public Internet. The file systems are encrypted using SHA256 encryption. Eucalyptus Systems Kaavo Layer7 Techologies LTech RightScale RightScale offers a cloud management platform that enables organizations to deploy and manage applications across
multiple clouds. At the core is RightScale’s Server Templates, which the company says differs from emerging common cloud
APIs because the templates enable users to “take advantage of the unique capabilities of different clouds.” ISVs
build one server template that automatically installs their software on other supported cloud infrastructures. RightScale
is based on Opscode Chf, an open source server configuration management framework. Customers can select,
migrate and monitor clouds of their choosing from a single management environment. RightScale supports clouds from Amazon
Web Services, Eucalyptus Systems, Flexiscale, GoGrid, and VMware. For more see RightScale and Managed Clouds
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