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Now we will
examine the pristine and very exciting new topic of Augmented Reality..for the Mobile Cloud.....what it means for you Mobile
Device Brokers and other Cloud Activists and participating Cloud Pros...why it's coming on BIG TIME...too...
is Augmented Reality?
Augmented reality is a new technology that
is starting to take flight in many different ways.
Think of a flight simulator – the pilot
goes into a “cockpit” and can use the actual controls of an airplane, but the visual is a non-real place –
a video or computer generated environment to simulate the environment of a real world situation.
essence, this is very much like Augmented Reality.
real and virtual data – meaning it uses real time video and integrates with computer generated data to create an “Augmented
is interactive in real time is registered in 3D
Sometimes QR codes are used to launch an Augmented
Reality site or game.
The QR code just redirects to the URL or information coded in the 2D QR
code and the Augmented Reality site utilizes information that the phone/computer is receiving (either by camera, video, or
GPS) to incorporate a virtual reality with the real reality and allowing you to interact in real time.
it layers a “virtual world” into your actual reality world.
Augmented reality (AR) is the integration of digital information with live video or the user's
environment in real time.
Basically, AR takes an existing picture and blends
new information into it. One of the first commercial applications of AR technology is the yellow first down line in televised
The key to augmented reality is the software.
Augmented reality programs are written in special 3D augmented reality programs such as D'Fusion, Unifye Viewer
or FLARToolKit. These programs allow the developer to tie animation or contextual digital information in the computer
program to an augmented reality "marker" in the real world.
The end user must download
a software application (app) or browser plug-in in order to experience augmented reality.
AR applications are built in Flash or Shockwave and require a webcam program to deliver the information in the marker to the
The marker, which is sometimes called a target, might be a barcode or simple series
of geometric shapes. When the computer's AR app or browser plug-in receives the digital information contained in the marker,
it begins to execute the code for the augmented reality program.
AR applications for smartphones include global positioning system (GPS) to pinpoint the user's location and its compass
to detect device orientation.
Sophisticated AR programs used by the military for training
may include machine vision, object recognition and gesture recognition technologies.
Hallmark Cards, Inc., is using AR in their line of webcam greeting cards. The marker is on the card. In order to
view the animation, the end user has to visit the Hallmark website and download a small software program for that specific
Some of the many actual or potential uses of augmented reality:
The changing maps behind weather reporters.
A navigational display embedded in the windshield
of a car.
Visual displays and audio guidance for complex tasks.
A display in a pilot's helmet that allows the pilot to, in effect, see through
Mobile marketing involving product information displayed over that product
or its location.
Video games with digital elements blended into the user's environment.
Virtually trying on clothes through a webcam while online shopping.
about a tourist attraction by pointing a phone at it.