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From Mr David Flowers, Top Bronx
NY Broker (Mobile Devices) 11-11-10
trends in laptops now:
Super high-quality metal finishes, AMD processors and discrete graphics make
David Flower's list of new laptop trends for 2010, along with a major case of tablet envy.
"We are now in a PC launch window, each of
the major vendors will release new products as we approach June. Among them, I see three broad trends. Two are identified
by HP's, and one has more to do with Apple. We’ll talk about all three and focus
a little on the third, which could mean that laptops as we know them are about to change radically over the next three years.
Trend One: Metals, Finishes, and Apple Competitive Appearances Are in
While we have seen vendors try
to copy Apple products at a lower cost point in the past, with these new HP lines you can
start to see HP both fully emulate Apple and try to improve on the theme. This is part of an embrace-and-improve strategy
that resulted from Apple’s ability to increasingly define the design language for the industry.
If you look at HP’s business lines,
they are similar to MacBooks in terms of metal used, though they have harder lines, darker colors, and lower price points
for a given performance level. In addition, they have security features like fingerprint readers and Trusted Platform Modules
that Apple computers lack.
They have also increased their use of liquid metal finishes,
which better resists fingerprints and tend to resist scratching better, plus virtually all but the largest offerings have
a very thin profile.
products now have similar cosmetic features, and are starting to include some additional security as an option and continue
with color choices.
(Though retailers likely will only stock one of the colors, suggesting if you want a color choice
you’ll likely have to buy online, similar to what you often have to do with the iPod lines that come in a wide variety
The colors have a very rich look to them, and will be available
in black cherry, champagne, and Sonoma red.
Even the HP netbooks, which were already aggressively based on designs focused on women, push that envelope further
and now focus more on young women.
HP is feeling the pressure to compete with the iPad in terms of battery life, as some come with six-cell batteries and potential battery life that approaches eight hours.
The two new colors are preppy pink and white crystal. The
flagship signature Mini 110 uses images designed by Studio Tord Boontje.
Trend Two: AMD and Graphics
has historically been competitive on the desktop, but almost considered a joke when it comes to laptop computers. That changes
this cycle, as around half of these new HP products are using AMD technology. Part of the reason for this is the second part
of this trend includes a heavy move to graphics performance in both consumer and business lines.
This is because, increasingly, people appear to favor doing things that use the GPU better like
movie playback and transcoding movies so they can play them on their cells or other portable
players, photo editing, and media consumption (including games).
These products are increasingly coming with higher resolution,
built-in webcams, and the premium part of
HP’s line, the Envy, is the first to use AMD’s Eyefinity technology,
so you can drive up to three monitors off of it.
In addition, the Envy is heavily media focused, with Beat- by-Dre-based
sound capability, and built-in subwoofers (there is something kind of weird about a subwoofer in a laptop, however it does
put new meaning into the old Intel tagline “put excitement into your lap.”)
Trend Three: With an iPad, I Don’t Need a Laptop
The third trend became evident at the recent Atom announcement by Intel.
Three of the analysts in the room were using iPads and wireless keyboards, rather than laptops.
They reported that for notes and meetings, the iPads worked fine, and they had started to leave their laptops
in the office or at home and now carry the tablets instead.
touch a massive amount of media, and given two of the analysts were from Gartner and the other, Tim Bajarin, arguably one
of the most influential consumer analysts in the world, they set trends for both business and consumer markets.
Advantages of the iPad are extreme
portability and battery life (all day), which trumped any notebook they currently have access
to. That includes Apple’s MacBooks, which suggests a cannibalization problem for Apple, but a competitive displacement
problem for everyone else.
Disadvantages of the iPad are problems with
syncing with Exchange, lack of Flash support, and the poorly made Apple cover for the iPad (it appears rushed and of poor
quality). All were seen as relatively trivial and, with the exception of the Flash support, likely to be corrected over time.
A bigger problem I noted was that the iPad doesn’t run
Office, nor does it run most of the existing business apps.
The first turned out
to be a minor issue, and the analysts were willing to learn an Apple application instead. Business applications are mostly
hosted today, and folks figure they can wait until they are on a PC to use them. While it is a bigger problem, it wasn’t
a deal breaker. By the way, the wireless keyboard was seen as vastly better than the Apple dock, because everyone appeared
to prefer to use the iPad in landscape rather than portrait mode if you want to try this.
We may be seeing the beginning of the end for
the laptop, and this likely goes a long way to helping explain one of the big reasons
HP just got Palm (I’m expecting an HP branded Palm- designed
webOS based HP tablet in a few months).
Better, faster, cheaper is a constant in the
PC market, and one of the things that seems to make this market somewhat unique. However, this round, we have the potential
of a revolution coming in a class of product I doubt many thought would really challenge the laptop this soon.
is just the start of what should prove to be an interesting hardware cycle, with Dell,
Toshiba, Sony and others due to refresh products shortly and more tablets coming.
We’ll be busy covering the launches, and hopefully you’ll have some money left to buy this stuff.
Especially for Brokers!"
Terry Myers, Miami Fl. A leading Tablet-Netbook PC Broker 11-12-10
"Laptops are synonymous with business productivity, higher education,
and even game. In Miami, we at Miami PC Brokers are now moving over 150 units a week. Because of their portable nature, many
companies are seeing more and more laptops available in places people can take their business on the road. To accommodate
this behavior, many large companies are constantly developing new applications and tools that we can interact with our computers.
is a trend to more powerful and useful input touchscreen. As gadgets increasingly somehow Integrated Touch-screen technology,
it is expected that consumers from the outset that in other places. A touch screen laptop is not necessarily
a new idea, but there was nothing like the new technology, he feels right now.
The main reason why many large companies make a touch-screen
laptop is because a new operating system on the horizon, technology support is built-in touch screen. Until now,
companies havewas out of the way to ensure that developed the hardware and software to work properly, but now the base operating
system will be compatible with the technologies.
Some pretty big players in the industry have already laptop touch screen
with two fingers, and develop two advanced technologies in this field. Another company has just announced a new type of screen,
however, that people use in a multi-touch technology.
In other words, many of Touch-screen, the user is already on the market with slightly
different interface programs. You can change the image, zoom maps, documents and scroll with just two finger movements. You
can also use buttons or turn the pages on specific applications. With the new four-finger interface multi-touch, users will
have much more control on objects.
This is especially useful for designers or engineers involved with images and work harderObjects of other
computer users. Who is a high degree of accuracy that can interact with your computer needs to know to appreciate this level
The laptops were a large part of modern life for some time,
and business applications have developed many ways is a intuitive to use. But many users still interact to facilitate the
feeling of the need to connect additional equipment, with it (a full keyboard, mouse, etc.). If atouch screen technology used
to remove laptop, but should.
Tablet PCs and laptops will most benefit from this development of technology,
but is probably a trend toward large touch screen applications in other areas. The growth for PC Brokers will only help!"