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Social Networking Sites
All of the sites listed below share a certain set of features, which are common to all mobile
social networking sites. They allow the user to create a profile, send and receive text messages via phone orcomputer, and
visit an on-line version of the mobile site.
Beyond that, there seems to be six rough models that
the sites adhere to. The vast majority of them offer services that overlap heavily with other sites. Almost all of them claim
to be unique, which isn’t a lie exactly… more of a bending of the truth. Most of these sites do have some unique
feature or special function that other sites don’t share, but the main function of the site is the exact same as other
A – The Group Texter
This site focuses on the ability to send short, text-based
messages to a large number of people at once. Whether it’s by SMS or micro-blog, this site wants to get your words to
the right people as quickly and simply as possible.
B – The Radar
The Radar knows where you are and
knows where your friends are. These sites really take advantage of the growing interest in location-based services by keeping
track of the where your contacts are. If you’re sitting alone in a cafe and want to have a chat, this kind of site can
tell you if anyone you know is close by. A lot of these sites also allow you to check if there’s anyone near a particular
venue or location, and some of them will actively alert you if any of your contacts comes within a certain distance of you!
C – The Geotagger
These sites are all heavily location-based.
They allow users to tag particular locations with images and information. These tags appear on a world map that’s accessible
by any user, and some of them will alert you if you pass by somewhere that has been tagged by another user.
D – The Dating Service
These sites are almost identical
versions of their on-line counterparts. Users create a profile and are matched with other profiles on-line. Some of these
sites use Radar qualities, so that they ping you if there’s a matching single within a certain distance! These sites
are also marked by quite serious security measures, being quite careful to ensure that no personal details (or your exact
location) are released without your consent.
E – The Social Networker
This type of site tries to model
on-line social networking sites as closely as possible. In many cases they are simply mobile portals of an already successful
site like Facebook or Bebo. They offer an extremely wide series of functions, including multi-media posts, chatrooms, photo
sharing, instant messaging and customisable web-pages. Many of them also offer inexpensive international phone calls and SMS
for the price wary.
F – The Media Share
These sites are the video and audio version of the
Group Texter. They are only concerned with sharing files as quickly and efficiently as possible with your friends and groups.
Most of them store your phone content on-line so that your mobile doesn’t get clogged with large video files. Quite
a few also accept streaming content from your phone and broadcast it automatically… very dangerous on those drunken
More than 72 million Americans accessed social networking sites
or blogs via their mobile devices in August, a figure that represents a 37% jump from the same time last year, according to
data compiled by comScore.
The bottom line: Social networking by way of mobile devices is on the up-and-up.
comScore says that nearly one-third
of all U.S. mobile users are now accessing social media services, and that close to 40 million Americans are doing so on an
almost daily basis.
“This behavior is even more prevalent among smartphone owners with three in five accessing social media each
month,” says Mark Donovan, comScore SVP for mobile.
Of course, with the increase in mobile social activities,the biggies are experiencing a
measurable influx in mobile activity.
Facebook’s U.S. monthly mobile audience grew 50% year-over-year to 57 million, while
Twitter’s mobile user base skyrocketed 75% to 13.4 million monthly users, according to comScore.
LinkedIn also jumped to 5.5 million monthly U.S. mobile users, a 69% increase over the
The most predominant change in mobile social networking behaviors, according to comScore, is that more mobile users
are accessing social media via mobile apps.
More than 38 million folks accessed a social networking site or blog via an app in August,
representing a 126% change from one year ago.
But with 42 million U.S. mobile users accessing social media sites via a mobile browser,
the browser still remains the most popular mode of social networking on mobile — for the time being.