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What the Hello is AMAZON CLOUD SERVICES?
Post by Ms. Yancy Nancio with San Jose Cloud Providers
Since early 2006, Amazon Web Services (AWS) has provided companies of all sizes with
an infrastructure web services platform in the cloud. With AWS you can requisition compute power, storage, and other services–gaining
access to a suite of elastic IT infrastructure services as your business demands them.
With AWS you have the flexibility
to choose whichever development platform or programming model makes the most sense for the problems you’re trying to
You pay only for what you use, with no up-front expenses or long-term commitments, making AWS a cost-effective
way to deliver your application to your customers and clients. And, with AWS, you can take advantage of Amazon.com’s
global computing infrastructure, that is the backbone of Amazon.com’s $15 billion retail business and transactional
enterprise whose scalable, reliable, and secure distributed computing infrastructure has been honed for over 13 years.
Using Amazon Web
Services, an e-commerce web site can weather unforeseen demand with ease; a pharmaceutical company can “rent”
computing power to execute large-scale simulations; a media company can serve unlimited videos, music, and more; and an enterprise
can deploy bandwidth-consuming services and training to its mobile workforce.
WHAT ABOUT THE LATEST AMAZON SITE DOWN FOR THE DAY OCCURANCE...OVER THERE IN INDIA TOO?
Amazon's cloud computing unit has taken steps to avoid a repeat of the outage of its cloud
services platform earlier this year and customer interest has only grown since, a top company executive said.
The outage in April,
which knocked out such sites as Reddit and Foursquare, had raised questions about the future and maturity of cloud computing.
"We are going to see more medium
and large companies putting very significant amounts of their IT in the cloud going ahead," Adam Selipsky, vice president
at Amazon Web Services (AWS), told Reuters in Bangalore, India.
AWS, the world's largest cloud-based service provider,
has been a pioneer in the business, which offers computing power and storage remotely to enterprise clients.
The unit currently accounts for only about 2 per cent
of Amazon's revenues, but is expected to become the online retail giant's next billion-dollar business.
"Over the (next few) years you are going to see a lot of back-end enterprise applications moved to the cloud,"
said Selipsky, who was attending a summit organised by Nasscom, an Indian IT industry lobby group.
The Harvard Business
School graduate, who joined
AWS in 2005 from RealNetworks , said the outage in April made AWS try and separate the dependency on individual data centers
by increasing their numbers and geographic spread.
more the multiple availabilities, the higher the resilience ... that means that if a tornado hits one, it's not going to affect
the other one."
AWS, which competes
with the likes of Google's App Engine, Microsoft's Azure platform among several others, counts the US space agency NASA, the
US Department of State, Siemens, Netflix and Nasdaq among its customers.
Amazon's cloud services are also seeing increased interest from customers in India, especially those who serve international
markets, Selipsky said.
He said the business
has managed to maintain margins despite lowering prices more than 15 times in the last four years.
"We think the economics of AWS is very strong. A lot of tech companies have a strategy of having high prices
and high margins- nothing wrong with that.
Visit Amazon Light, and you'll see a plain search box that allows you to locate any product in Amazon.com's
database. Click on an item, and you'll be taken to a page with the usual product image, price information, and customer reviews,
and, of course, the familiar "Buy This" button.
Amazon Light's pages are deliberately less cluttered
than those at Amazon itself, but the family relationship is obvious.
Look closer, however, and you'll spot some distinctly non-Amazonian
If the item you're viewing is a DVD, for example, there will be a button that lets you see in a single
click whether the same disc is for rent at Netflix.
If it's a CD, you can check whether Apple's iTunes music store
has a downloadable version. And if it's a book, Amazon Light will even tell you whether it's on the shelf at your local public
What the Hello is exactly going on here?
Surely, executives at Seattle-based Amazon would never condone an online service that encourages
people to buy things from sites other than Amazon?
Actually, they would. Amazon Light, created by former Amazon programmer Alan Taylor and
hosted on his personal website, kokogiak.com, is one of thousands of independent sites incorporating the product data and
programming tools that Amazon has been sharing freely since July 16, 2002. That's the day Amazon celebrated its seventh anniversary--and
unveiled a startling new project, called Amazon Web Services, that promises to change, once again, the way retailers of all
stripes think about reaching their customers.
such as Google and Microsoft are also experimenting with the idea of letting outsiders tap into their databases and use their
content in unpredictable ways (see "What's Next for Google?"), none is proceeding more aggressively than Amazon.
The company has, in essence, outsourced much
of its R&D, and a growing portion of its actual sales, to an army of thousands of software developers, who apparently
enjoy nothing more than finding creative new ways to give Web surfers access to Amazon merchandise--and earning a few bucks
in the process.
The result: a syndicate of mini-Amazons operating at very little cost to Amazon itself and capturing
customers who might otherwise have gone elsewhere. It's as if Starbucks were to recruit 50,000 of its most loyal caffeine
addicts to strap urns of coffee to their backs each morning and, for a small commission, spend the day dispensing the elixir
to their officemates.
"Amazon is pouring so many resources into their Web services that it's almost frightening," says Paul Bausch,
one of the inventors of the well-known weblogging tool Blogger and, more recently, the author of O'Reilly Media's Amazon Hacks,
a collection of tips for tapping into Amazon's rich database.
"They are extremely aggressive, and that separates
them from Google and from other people who are still just experimenting with the technology. They really believe that this
is where their business is heading......"