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What is Augmented Reality Some may go..."What's Augmented Reality? Can I get it at my local
Adult Video outlet?" Or, "it sounds like what a guy that's been overly long at the bar says." But
no. Read on..enjoy.................
This term -
Augmented Reality - is appearing more and more to our experienced Mobile Device Brokers. Their clients are demanding Mobile
Devices that have it. It means the following:
Augmented reality (AR) is a two word term for a live view of a physical real-world area whose elements are
augmented (i.e, enhanced) by virtual computer-generated images.
Augmented reality, also known as AR, has been around for over 22 years, but it has been mostly attached to applications
in areas such as training and inspection in automotive and aerospace manufacturing.
By 2012 there will
be 150 million to 200 million users, many predict. That would make up only about 3% of the world's mobile-user base but still
a high percentage of smartphone users. "In the next couple years, we see augmented reality crossing over from being a
rather niche technology for military, medical, and heavy-industry-type applications to being a much more mainstream set of
applications in the consumer market," says Larry Perry Sr, of Oracle.
AR makes things "exciting"
and "jazzed-up" for the person seeing it OVER THEIR MOBILE DEVICE.
It's another example of how
THE MOBILE CLOUD COMPUTING PLATFORM IS "GOING EXPONENTIAL." And why our Mobile Device Brokers are now EASILY making
over $100K a year.
As a result, the technology functions by enhancing a browser's (i.e, a person!) current perception
of reality.
With Augmented
Reality, the augmentation is in actual REAL TIME and in word selection or connotation context with environmental elements,
such as weather reports or views of a street or destination. With the help of advanced AR technology the information about
the surrounding real world of the user becomes an INTERACTIVE and digitally malleable arena.
Artificial information about the environment and the
objects in it can be stored and retrieved as an information layer on top of the real world view.
The pace of mobile augmented reality development has
acceleated as new smartphones such as the iPhone 3GS and devices
sporting the Google-backed Android operating system now come equipped with the essential components for mobile augmented reality:
a global positioning system, a compass, and a camera. Another necessary ingredient is content that has been tagged with geographic
information such as latitude and longitude, so that others can find it when they are in the same location.
AR uses live-video streams
as a way to expand the real-world - for those people on the Internet, using a Mobile Device. Remember that the Internet
is also going to a vast amt of VIDEO streaming...in real time.
Why, look at Facebook...even they are starting to use AR.
Usually it involves a Mobile Device's GPS, built in
camera, to present this data to the user.
Data, images
and text overlay a view of the real world - and this is a growing trend in Mobile Cloud Computing.
For example,
with Blackberrys and Smartphones we see AR now to another level:
adding data about the phone's location and orientation to relate the data overlays to the actual objects you can see onscreen
through the phone's camera: buildings, restaurants, streets and monuments.
You're able to "augment" the reality you see with data
drawn from a variety of different online sources, such as Wikipedia, YouTube, Flickr,
or common commercial content providers. Typically a middleware server application acts as an
in-between, and receives the geotagged remote content. The client application runs the calculations
to position the content with the "point of interest" on the screen. Thanks to the handset's embedded GPS!
The mapping
of data to image is done by making use of the handset's GPS data to focus the location, in addition to its embedded accelerometer
and compass to compute the handset's orientation and the direction in which it's pointing. In the future, the mapping can
be made more precise and personal by factoring in the user's identity....FACEBOOK and Apple will love this! (You maybe not?)
