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Initially, Pinterest was used for digital scrapbooking as people
shared pictures which included almost anything from recipes to cute animals. As Pinterest became more popular, the sharing
became more organized and creativity began to reveal some amazing things you can do within the framework.
The versatility of Pinterest became clear and as new features were incorporated, the platform only became more powerful.
Businesses have now begun to take a much harder look at Pinterest as the marketing potential has become obvious. It
is a perfect platform for incorporating and distributing brand messages.
a few negative issues with Pinterest have come to the forefront.
These include copyright and Pinterest’s
use of affiliate linking. One of the early concepts people had for making money with Pinterest was to use affiliate
linked images, such as those used for Amazon’s affiliate program. Unfortunately, Pinterest had the same idea as
they were quietly behind the scenes inserting their own affiliate links. It appeared that affiliate linking was how
Pinterest planned to make a revenue stream and technically there is nothing wrong with that. However, not being up front
about it has certainly ruffled a few feathers.
Copyright is a huge concern as
it is literally impossible for Pinterest to ensure that every picture being pinned is done so with the copyright holder’s
permission. Pinterest does provide a link for a copyright holder to tag a photo for removal. Beyond that the scope
of Pinterest is almost impossible to police and eventually the copyright issue will fade into the background just as it did
Pinterest is still fairly young and to say that there are new features coming down the line
would be an understatement. With an audience growing faster than any other Social Network, you can be assured that Pinterest
will evolve into something incredible.
If you’re on the fence about Pinterest, now is the time to
jump in and start pinning.
some brief bullet-point answers and then close with a slightly longer thematic explanation as to why I think Pinterest is
gaining traction. Briefly:
pictures over text.
has a fun and light brand, logo, look, and feel.
The site has kind of created an inverted "wish list," something Amazon tried to do but didn't really succeed
It has initially appealed to mostly
women (who of course have better taste than men!), who have in turn pinned and re-pinned more interesting content.
It is relatively easy for new users
to sign up and then crawl the net to "pin" images they like and "re-pin" images from others they follow.
Furthermore, the act of creating "boards" and pinning things to them appeals to users' organizational sensibilities,
like filing things in folders, and so on.
It has generated terrific "word of mouth," especially among women and Silicon Valley investors :)
reason I believe that Pinterest is seeing a rise in DAUs and MAUs is because it has tapped into a potential shift in consumer
behavior and purchasing behavior.
(Before I lay this out, I should preface the remarks by saying that it will take a long
time to shift this behavior, even if it's possible, and during this time, intent-based search will still be powerful and lucrative.)
that is happening is from search to discovery. Everyone talks about this shift, but what does it mean?
make a decision online to purchase something, we are trained to go to Google (or Amazon), type in the keyword, and sort through
results to make a transaction.
In return for that sorting, Google makes a lot of money, but in order for it to
work, we individuals have to signal our intent: "Black Nike running shoes."
did I decide to even want these running shoes?
While Google makes money at the bottom of this decision
funnel, the top of the funnel is where "discovery" happens.
It's much wider at the top of the funnel,
and hard to pin down where the thoughts originate. A site like Pinterest could help bring some of that discovery online.
Say that I'm in the market for new shoes, but instead of researching them myself, I elect to browse the boards of
some friends on Pinterest who I already know are dedicated runners?
I could find a pair of sneakers on a friend's
Pinterest board and have reasonable confidence that this pair would suit me, too. In this manner, I may elect to buy the shoes
right after seeing my friend's board on Pinterest and get to a transaction much quicker. If Pinterest can bypass intent-based
search on just even a small fraction of online transactions, it will be a huge success.
the promise of Pinterest, and this is why people are signing up like crazy (because they want to discover online) and why,
in turn, investors have been trying to invest in this trend.
The trick, however, is that if users aren't
shown dynamic retail pricing for items directly on Pinterest, users may still go back to Google to find and locate the best
price and inventory for a purchase.
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this question being asked quite allot on HubPages and other locations on the Internet. I am not fully aware why people find
grasping the concept of what Pinterest is so difficult, however in this article I will explain how it works, what it does,
and who is most likely to be the target audience.
At this current moment in time Pinterset is only
operating through "invite only". This means that you will have to get an invite from someone already using the service
or you will have to request one from the team. I am not fully sure why this is as the website doest appear to still be under
development, however maybe the owners of the site are trying to control website traffic since it is taking off rather quickly.
is a "social site", it binds users together through photos only. I personally think that it has a feel to it similar
to tumblr. I will explain why later in this article. So as I have already said it works primary through photo sharing. After
the user has signed up to the service they will be asked if they want to create a "board". The "board"
is essentially a specific category or group that you will put relevant photos onto it. I will share my personal "boards"
as an example. I have one for photography and one for "products". So if I find a really nice photograph on a website,
I can either go to Pinterest and add the link, or I can directly "pin" the image to a board via the "pin it"
button Pinterest gives you to attach to your bookmarks.
After the user has "pinned" the image to
a "board" of their choice, he or she will then see their image on the main homepage. Then other users using the
site will see the image and will be able to comment, like, or "repin" the image. This is why I said earlier about
it being similar to tumblr, as with tumblr you have similar options as to what to do with an image or post. I must stress
at this point though that unlike tumblr, with Pinterest you can only submit pictures.
If a user
on the site likes your photos as a whole they can follow your future pins. The user has the option to "filter" what
pins they see on the main homepage.
That is basically Pinterest in a nutshell, well at least it is of mid January 2012 !
do I think Pinterest over all ?
I think the site has allot of potential, however, currently I feel like its abilities are
very limited. The fact that you can only share photos might be a good thing, and might make the site unique, but I do think
that if they were to introduce other elements to the site they might have a larger audience that would want to use it.
I think its certainly worth a try
for anyone that has a passion for photography. I usually only see very good quality photos on this site, and it is a pleasure
to be able to have such easy access to them. If you are thinking about using Pinterest as a way to direct traffic to your
blog, then I would advise against it.
I have found that no matter how many "repins" or "likes" you receive
on your image, you get no one going to the original source of the image.
I think the main reason for this is the sheer fact
that there is no need to, as Pinterest already has shown you the image, and therefore you don't need to see the image again
In just a few months, Pinterest has blossomed from a little-known
Internet startup into an online force, adding millions of users over the course of six months.
Pinterest was created a little more than two years ago, but it is now one of the most popular
and most addictive destinations for millions of people worldwide.
Pinterest is a virtual vision board, an online pinboard where users find pictures of things
they like, create boards for any category and "pin" what they find on those boards.
with a passion for photography can click on the category and pick through hundreds or thousands of photos already posted.
Users can comment on the photos, "like" them or "repin" the pictures to their own board.
Users who find a photo they like on a website can click a "pin it" button and
put it on their own boards.
For retailers and bloggers, the
pictures found on Pinterest, when clicked on, should go back to the original source, which could be a store's website.
The site comes with some suggested
rules to keep self-promotion to a minimum and to give credit to the site from which pictures were pinned.
Pinterest has grown exponentially, from 418,000 U.S. unique visitors in May 2011 to more
than 15 million in February 2012.
a growing base of users, Pinterest is addictive. Megan Heher, 27, said she used to spend her free time on Facebook, but has
turned to Pinterest to post pictures of her infant daughter.
"Every time Savannah takes a nap, I get on here, and I plan on cleaning the house, doing all these things, and
then I get on the computer, and somehow, I'm on it for two hours," Heher said.
Randi Taylor, 26, said she spends two hours at a time on Pinterest in search of pictures,
ideas and inspiring thoughts.
like the new Facebook. I used to go on and waste an hour a day or something on Facebook, maybe two hours," Taylor said.
"Facebook, I'm kind of over it, and Pinterest has taken that place for me."
Heher, a hairstylist, wife and mother, said she has lots of interests on Pinterest.
"What you can do is keep different
boards, and I have hair inspiration, ideas I want to try, and then I have a board of things I've done," she said.
From those pins, Heher has painted
cabinets and had bookshelves built.
found a monogram I put above the bed in Savannah's room, and then I made some coasters out of Scrabble pieces," she said.