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What is the Mobile Web? Is it "different" from the Internet I go to when I'm on my desktop PC?
The
common definition for the Mobile Web is: "The Mobile Web refers to using a mobile phone handset device incorporating
a web browser to access the World Wide Web."
Yet daily we are bombarded by messages
from the Pros that say the "Mobile Web is now here"...and "The Web is Dead...Long live the Internet"...and, "The Mobile Web is better
than the Desktop Web"...etc...it's all very confusing...here we will investigate it a little...and what the Mobile Device
Broker needs to know to separate the B.S. from the real.
Post by Master Mobile Broker AND App Developer, Steve Ian Dills San Jose Ca. 9-25-10
As the Web has moved onto mobile devices...that is for sure.
Let's examine:
You read about
the latest movie on a popular site, like Movies Today; you don’t have a desktop news source and a different mobile news
source. They are both the same!
You use Facebook and Twitter on both your desktop
and your smartphone...you do NOT have separate accnts, on for
the desktop PC and another one for the smartphone...same accnt.
And remember - the mobile web uses the same network protocols as the "regular" Internet: HTTP, HTTPS, POP3, Wireless
LAN, and TCP/IP.
Some say that
the cellular platforms GSM, CDMA, and UMTS
are not protocols used in the desktop web environment...yet they are communication protocols operating at lower levels.
From my point of view, from a web application approach, they are using the same protocols.
Same web. However, when
developing for the mobile web programmers are targeting extremely different devices. The main difference is the screen size.
But the reason and the time-placepeople
usually use their smartphone is NOT the same as the desktop.
But App developers
just design for one...they do NOT design dozens of different segments of the same App for each Mobile Device...then another
one for the desktop PC.
Almost every smartphone on the market today—for
example, the iPhone and Android-based devices—can read and display full desktop websites.
Users want the SAME experience
on the mobile web as they have on their desktops.
There are plenty of Mobile Web site with nothing more than a
logo and a couple of text links. People using smartphones want lots of content...not just a
link-logo!
People Are Not Using Their Mobile Browsers...we see......a real
life thing too......
Now, we see hardly anyone
browsing with their phones, even when sitting stuck on a bus in jam for hours.
Telecom companies are advertising with free facebook
on your phone to get users to use the mobile web, but after facebook there are almost no mobile
sites at all that interest people.
It’s an easy
entry to the world of the internet, but the content is not there and people are not willing
to pay for something they don’t need (checking the news while in jam is not something you need to do, it’s something
you do because you are bored)....people use their desktops for that.
Today, less than 4% of total web
browsing is done from mobile devices. This percentage is increasing month by month. Mobile browsing may never become as popular
as desktop browsing, but it will increase a lot in the following years.
In addition, user browsing on mobile devices
will likely have a higher conversion rate. How many tabs do you usually have open at once in Internet Explorer or Firefox
on your desktop or laptop? On a mobile device, when you browse you are more specific and more likely to act on what you find.
And a BIG truism is that
Sites aren’t formatted for small screens...........
You would think that in 2010 most sites
would be technologically capable of sensing when they are being loaded by a mobile browser and deliver a site optimized for
that use. We have to scroll through an endless list of links to product categories and content to get to the page content.
People
do NOT want to squeeze the entire NYtimes.com onto the screen — got a magnifying glass?
Immediately having to zoom means it wasn’t optimized to begin with.
There is a natural argument
between the need for a larger screen to engage with the web and the need for a smaller device to slip into your pocket. The
iPhone and Blackberry probably come about as close as you’re going to get to making the correct balance, depending on
whether you want a physical keyboard.
But even the much talked about iPhone’s screen is still tiny....very tiny.....There are many things I simply
won’t bother to do on a small screen, and will instead wait until I have access to a large screen — like shop,
bank, blog, etc.
Much
of what I’ve read about the future of mobile assumes we will do everything on a mobile device that we do on our desktops
or laptops, but even if my complaints #1-3 are fully addressed, technology can’t fix the limitations of human eyesight
and hand size — at least not for a while.
I think the mobile web will continue for some time to be about getting done what can’t wait until later —
like email or looking up store hours or checking headlines or seeking idle entertainment to pass the time.
Also Cellular networks are SLOW!
I’m using a Blackberry 8830 on Verizon’s EV-DO
broadband network. It’s faster than any other mobile network I’ve ever used. It’s a lot faster than an iPhone
on AT&T’s Edge network. But it’s still slow. I find myself getting pissed waiting for sites to load, like
it was 1998 all over again.
Last weekend, I was trying to figure out how late Walmart is open on Monday. It would have
been faster, literally, to call my sister at home and ask her to look it up on a real broadband connection. That’s a
poor fact but TRUE.
Below we see Davie Dongle. Apple's latest employee
